Apple Inc. (AAPL) has had a dynamic and influential presence in the stock market since its inception. The following chart encapsulates the annual stock performance of AAPL from 1980 to 2023, illustrating a journey marked by remarkable highs and notable lows, reflective of both the company’s innovative milestones and shifting market trends.
Annual Returns of Apple Stock (AAPL)
| Year | Beginning | Ending | Gain/Loss | S&P 500 |
|---|---|---|---|---|
| 2023 | $125.07 | $192.53 | 53.94% | 24.73% |
| 2022 | $182.01 | $129.93 | -28.61% | -19.95% |
| 2021 | $129.41 | $177.57 | 37.22% | 28.79% |
| 2020 | $75.09 | $132.69 | 76.71% | 15.29% |
| 2019 | $39.48 | $73.41 | 85.95% | 28.71% |
| 2018 | $43.06 | $39.44 | -8.43% | -7.01% |
| 2017 | $29.04 | $42.31 | 45.70% | 18.42% |
| 2016 | $26.34 | $28.95 | 9.94% | 11.24% |
| 2015 | $27.33 | $26.32 | -3.72% | -0.69% |
| 2014 | $19.75 | $27.59 | 39.69% | 12.39% |
| 2013 | $19.61 | $20.04 | 2.18% | 26.39% |
| 2012 | $14.69 | $19.01 | 29.41% | 11.68% |
| 2011 | $11.77 | $14.46 | 22.89% | -1.12% |
| 2010 | $7.64 | $11.52 | 50.72% | 11.00% |
| 2009 | $3.24 | $7.53 | 132.21% | 19.67% |
| 2008 | $6.96 | $3.05 | -56.19% | -37.58% |
| 2007 | $2.99 | $7.07 | 136.37% | 3.65% |
| 2006 | $2.67 | $3.03 | 13.50% | 11.78% |
| 2005 | $1.13 | $2.57 | 127.18% | 3.84% |
| 2004 | $0.38 | $1.15 | 202.63% | 9.33% |
| 2003 | $0.26 | $0.38 | 44.39% | 22.32% |
| 2002 | $0.42 | $0.26 | -38.50% | -23.80% |
| 2001 | $0.27 | $0.39 | 47.23% | -10.53% |
| 2000 | $1.00 | $0.27 | -73.42% | -9.27% |
| 1999 | $0.37 | $0.92 | 149.24% | 19.64% |
| 1998 | $0.15 | $0.37 | 151.92% | 26.07% |
| 1997 | $0.19 | $0.12 | -37.50% | 31.67% |
| 1996 | $0.29 | $0.19 | -35.02% | 19.33% |
| 1995 | $0.34 | $0.28 | -16.94% | 34.16% |
| 1994 | $0.27 | $0.35 | 30.54% | -1.33% |
| 1993 | $0.52 | $0.26 | -49.79% | 7.14% |
| 1992 | $0.53 | $0.53 | 0.42% | 4.42% |
| 1991 | $0.39 | $0.50 | 29.60% | 27.77% |
| 1990 | $0.33 | $0.38 | 15.44% | -8.19% |
| 1989 | $0.36 | $0.31 | -12.69% | 28.36% |
| 1988 | $0.40 | $0.36 | -10.06% | 8.51% |
| 1987 | $0.18 | $0.38 | 105.50% | 0.26% |
| 1986 | $0.10 | $0.18 | 82.02% | 15.54% |
| 1985 | $0.12 | $0.10 | -21.08% | 27.76% |
| 1984 | $0.11 | $0.13 | 13.66% | 1.95% |
| 1983 | $0.13 | $0.11 | -14.47% | 19.22% |
| 1982 | $0.10 | $0.13 | 35.80% | 14.58% |
| 1981 | $0.15 | $0.10 | -35.87% | -10.11% |
| 1980 | $0.13 | $0.15 | 18.70% | 28.37% |
The table above displays the AAPL Yearly Return Rate, highlighting Apple Inc.’s annual stock performance on a split-adjusted basis. This data does not include dividends, stock spin-offs, taxes, or transaction commissions.
Apple (AAPL) Stock History
Early Growth and Fluctuations (1980-1986)
In the early years, from 1980 to 1986, Apple’s annual returns showed a mix of gains and losses, with notable increases in 1983 (35.80%), 1986 (82.02%), and a significant jump in 1987 (105.50%). This period was marked by Apple’s initial public offering and the introduction of revolutionary products like the original Macintosh.
Variable Returns in Late 1980s and 1990s
The late 1980s and 1990s saw more variability in Apple’s returns. There were years of strong growth, such as 1997 (47.23%), 1998 (151.92%), and 1999 (149.24%), interspersed with years of significant losses, particularly in 1996 (-35.02%) and 1997 (-37.50%). This era was a tumultuous time for Apple, involving leadership changes and competitive challenges.
Extraordinary Growth in the 2000s
The 2000s marked a period of extraordinary growth for Apple, reflecting the company’s successful shift towards consumer electronics. Notable years include 2004 (202.63%) and 2005 (127.18%), coinciding with the launch of popular products like the iPod. The momentum continued with significant gains in 2007 (136.37%) and 2009 (132.21%), the latter following the introduction of the iPhone.
Financial Crisis and Subsequent Recovery
However, there were also downturns, as seen in 2008 (-56.19%), likely influenced by the global financial crisis. The stock rebounded strongly in the subsequent years, with high returns in 2010 (50.72%) and particularly in 2019 (85.95%) and 2020 (76.71%), indicating robust performance and market confidence.
Recent Trends and Challenges (2021-2023)
The most recent years in the data, 2021 and 2023, show a return to strong growth with returns of 37.22% and 53.94%, respectively. However, 2022 was a challenging year for Apple, with a significant loss of -28.61%, which could be attributed to various market factors and perhaps specific company challenges.